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Media comment: Committee of Advertising Practice Enforcement Notice on debt management adverts

Published on:

23 June 2022

Caroline Siarkiewicz, Chief Executive of the Money and Pensions Service, comments.

"This Enforcement Notice from the Committee for Advertising Practice (CAP) is another welcome development for those who are struggling with debt.

"Over the last two years MaPS – which is the largest single funder of free debt advice in England – and the debt advice charities we fund, have contributed evidence to the Advertising Standards Authority which works with CAP, about the potential harms of this type of advertising. Our concern is that this advertising misleads consumers about the service that they are receiving. This may ultimately result in people entering into a debt solution that may not be suitable for their circumstances and may lead to further problems down the line.

"We know that people struggling to keep on top of bills and payments can often feel overwhelmed, particularly as people feel the pressures of the rising cost of living. Therefore, it’s really important that people know that free impartial debt advice is available and where they can find debt solutions that are tailored to their circumstances. Anyone who is worried about their money situation can visit the debt advice locator toolOpens in a new windowon our MoneyHelper website to find free high quality debt advice to help them find a way forward."

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Media enquiries

For media enquiries please contact: MaPS Press Office 020 8132 5284Opens in a new window | [email protected]Opens in a new window

About the Money and Pensions Service 

Our vision is “Everyone making the most of their money and pensions.” 

We offer free, impartial help and guidance on money and pensions via www.moneyhelper.org.ukOpens in a new window and 0800 138 7777. For services in Welsh, please visit www.helpwrarian.org.ukOpens in a new window or call 0800 138 0555. The service includes a range of free tools, plus the opportunity to speak to an expert via WhatsApp, phone, email or live chat.

We also co-ordinate the UK Strategy for Financial Wellbeing, working with partners and stakeholders to help everyone find their way forward and build a better financial future.

We are an arms-length body, sponsored by the Department for Work and Pensions and funded by levies on both the financial services industry and pension schemes.

For more information, see Who we are or read our annual corporate plan and strategy.

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Media enquiries

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