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MaPS sets out how it will build better financial futures for everyone in need, through its new Strategic Plan

Published on:

18 September 2025

Today (18 September) the Money and Pensions Service (MaPS) has published its Strategic Plan for 2025-28, outlining the organisation’s refreshed mission, vision and strategic priorities.

  • The new plan demonstrates how MaPS will support the UK government’s mission to raise living standards and kickstart economic growth.  
  • MaPS commits to helping people make informed financial decisions, navigate financial challenges, and prepare for later life.  
  • The plan includes delivering the MoneyHelper Pensions Dashboard, transforming the way people interact with and manage their pensions. 
  • Over the next three years, MaPS will deliver key initiatives across four strategic priorities: Brilliant services that make a difference; Collaboration that gets results; Information that enables; Capability that transforms.   

Since MaPS published its previous strategy for 2022-25, the organisation has made significant progress. It has commissioned high-quality debt advice for more than 1.7 million people in England, provided free training for the first time to thousands of frontline money guidance practitioners across the UK, and established MoneyHelper as a trusted source of impartial information and guidance for millions of people looking for help with their money and pensions. 

MaPS has also delivered major changes to enhance its impact, such as developing a new and much-improved digital Pension Wise service and building the infrastructure for the successful future launch of pensions dashboards. 

In its new Strategic Plan 2025-2028, MaPS has built on this progress by setting out a new vision and mission for the organisation, as well as its key initiatives across four strategic priorities: Brilliant services that make a difference, Collaboration that gets results, information that enables, and Capability that transforms. 

Oliver Morley, Chief Executive Officer of the Money and Pensions Service, said:  

“I am delighted that today we are publishing our new Strategic Plan for 2025-28 which supports the UK government’s mission to raise living standards and kickstart economic growth. It also demonstrates our commitment to helping people make informed financial decisions and prepare for later life. 

“Our biggest strength lies in the expertise and commitment of our people and partners, who bring deep knowledge, experience and an inclusive approach to helping people navigate financial challenges. 

“Achieving our ambitious aims will not be easy, but by working together – across government, industry, and communities – we will deliver our vision: better financial futures for everyone in need.” 

Sara Weller, Chair of the Money and Pensions Service, said: 

“Our new Strategic Plan 2025-28 reaffirms our commitment to those who need our help the most. At its heart is the need to understand individuals’ diverse circumstances – including those who may struggle to access support. 

“MoneyHelper provides great information and guidance for everyone; within this, we will specifically design and optimise for those who need us the most. This includes delivering the MoneyHelper Pensions Dashboard, transforming the way people interact with and manage their pensions.

“Our new plan will also see us maintain and build key cross-sector partnerships to ensure people can access the right support, at the right time and from the individuals and organisations they know and trust.”

See MaPS new Strategic Plan 2025-28.

– ENDS –

Media enquiries

For media enquiries please contact: MaPS Press Office 020 8132 5284Opens in a new window | [email protected]Opens in a new window

About the Money and Pensions Service 

Our vision is “Better financial futures for everyone in need.” 

We offer free, impartial help and guidance on money and pensions via www.moneyhelper.org.ukOpens in a new window and 0800 011 3797. For services in Welsh, please visit www.helpwrarian.org.ukOpens in a new window or call 0800 756 1012. The service includes a range of free tools, plus the opportunity to speak to an expert via WhatsApp, phone, email or live chat.

We also co-ordinate the UK Strategy for Financial Wellbeing, working with partners and stakeholders to help everyone find their way forward and build a better financial future.

We are an arms-length body, sponsored by the Department for Work and Pensions and funded by levies on both the financial services industry and pension schemes.

For more information, see Who we are or read our annual corporate plan and strategy.

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