One in eight to bet on World Cup as fans warned gambling can move the goalposts on their finances

• More than half of UK adults (55%) plan to watch at least some of the tournament. 
• England and Scotland among nations competing for a place in the final on 19 July. 
• Fans urged to get support through MoneyHelper and specialist organisations like GamCare if gambling is affecting their finances.

New research, based on a survey of more than 2,000 people, shows over half (55%) plan to watch at least some of the tournament, with England and Scotland among the 48 teams competing for football’s biggest prize.

Almost one in eight adults (12%) have said they are likely to place a bet on a World Cup game, with fans urged to keep track of their spending and know their limits.

Christy McAleese, Head of Debt Policy at the Money and Pensions Service said:

“Enjoy the football whoever you support, but don’t let a bet move the goalposts on your money.

“If gambling is affecting your finances, you’re not alone. Free, confidential and non-judgemental support is available through MoneyHelper and specialist organisations like GamCare.”

Raminta Diliso, Senior Partnerships Manager at GamCare said:

"Sporting events like the World Cup often see a spike in betting activity, and it can be easy to spend more than intended. Gambling harm is often a hidden issue, and many people don't realise they're struggling until problems have already built up.

“Warning signs can include spending more than you can afford, chasing losses, borrowing money to gamble, or feeling anxious and secretive about your betting.

“We urge anyone struggling to contact the National Gambling Helpline for free on 0808 8020 133 or visit GamCareOpens in a new window."

Of those who typically bet on football matches, almost half (44%) bet more than £5 on a single match, with three in 20 (15%) betting £10 or more. Amongst those who bet, over a third do so at least once a week (36%), according to the research.

MoneyHelperOpens in a new window, by the Money and Pensions Service, is a consumer-facing service which can help anyone with financial problems caused by gambling.

MoneyHelper can support people affected by gambling to find debt adviceOpens in a new window, budget, get on top of bills, and help families protect household finances if they or someone they love is experiencing problem gambling.

For wider support related to gambling harm, organisations such as GamCare offer a range of advice and support.

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• All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2124 adults. Fieldwork was undertaken between 4 - 5 June 2026. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).