Brand identity

The refresh is to better align with our consumer MoneyHelper brand, making the connection and routes between the brands clearer. This is to help cut consumer confusion.  

This means some of our communications as MaPS will now look a little different. 

As so much of the existing MoneyHelper identity has been utilised to refresh the MaPS brand, much of this work has been done internally, keeping costs low. As such, we’ll be rolling out the refreshed identity taking a phased approach. You’ll see things start to change over time from Monday 31 March.

For more information, or if you need access to our brand assets, please contact [email protected]Opens in a new window.