Using behavioural science to improve financial wellbeing in the UK

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This research was conducted by Ipsos MORI on behalf of the Money and Pensions Service, to understand how people think about and engage with their money, and how better financial behaviours can be supported.

The report looks at the way in which people’s skills and knowledge, mindset and attitudes, and social identity interact to shape their behaviour. 

It goes on to highlight key factors that make behaviour change programmes more successful.